Digifest Post Card Design

As part of a student project, I developed a branding identity for Digifest's postcard design, the senior showcase for Digital Media students at the University of Houston. This event provides students the opportunity to present their work to potential employers in various industries. For the showcase’s promotional postcards, I tailored designs to resonate with specific industries, aligning with the audience’s preferences while maintaining a cohesive theme. My design incorporated the University of Houston's official color palette, paired with a bold and dynamic aesthetic. Offset lines and colors were intentionally used to evoke the early print design era, creating a loud and sharp visual appeal that captured attention.